There’s a lot of confusion out there in the freelance-writing world today about blog posts and articles. Also, about what each of those types of writing should pay.
Recently, I acquired a whole lot of response to my demand for freelance authors to avoid writing blogs. Many authors were baffled about precisely what the difference is certainly.
Therefore let’s discuss. Because points are changing. And understanding the differences between these two writing forms will help you earn more.
For years, blog posts and nonfiction articles were distinctly different:
Blog posts started to get increasingly more like articles. As a bazillion blogs crowded the Internet, the bar began to raise.
Blog posts began to have more interviews. They offered interesting data. Posts got longer as bloggers sought to stand out and deliver more value until 1,000 words has become fairly standard, and 2,000-word posts are not uncommon. SEO keywords’ value lessened as Google cracked down on keyword-stuffed content. Also, as blogs got more professional, many hired editors.
On the article-writing side, there was also movement. Many print publications began posting copies of their articles online. All of a sudden, magazine headlines needed to drive traffic, just like blog-post headlines, and headline styles evolved. They published more opinion-driven pieces from thought leaders. Some also put up blogs where they let writers hit the ‘publish’ button on their own.
Wordcounts shortened for print, as ad revenue migrated online. Some publications went online-only. Their style got breezier and more casual.
To sum up, the two types of writing began to merge into one. Definitions got squishy, and now there’s a whole lot of confusion.
Except about a very important factor: Blogs tend to pay out crap, and articles have a tendency to pay better.
Uneducated customers who don’t really understand both of these forms have already been active muddying up the conversation on the subject of them for a long time. That’s managed to get hard for authors to define composing tasks and bid them properly.
There are many clients out there who call the 300-word quickie posts they need ‘articles,’ but nonetheless want to pay $5 for them.
Additionally, there are many clients who’d as if you to create 1,000-word blogs with two interviews and a study stat, but they’d prefer to pay $20 because “it’s a post.”
Your task as a freelance writer is to cut through the bull and move on to what the assignment is really – then, discuss what that gig should certainly pay.
How writers may earn more
The truth is, clients are always likely to make an effort to get things cheap. It’s up to authors to teach clients in what they’re requesting, and what’s reasonable purchase what they need you to create.
The good thing is, the convergence of blogs and articles should offer writers better pay opportunities. Blogs are developing up – they’re increasingly not really the ugly stepsister of content. So they ought to pay more like the content articles they often are.
But it’s up to the writer to take the methods to capitalize on this change in the marketplace.
Some suggested methods:
Define it. When a client tells you they want content articles, or they want blog posts, ask them to define what they imply. Are there interviews involved? How many? What’s the piece size?
Sway them. Sell them on the idea that what they want is considered an article by pro writers. It’ll instantly boost your rates. Make your case for why it’s an article gig.
Sell content articles. When you’re talking to clients who don’t quite know what they want, sell them on the idea that you need to be writing an article for them, rather than blog page post, if indeed they wish their articles marketing to be successful. Share the news of how Google is definitely frowning on short keyword-driven posts.
Sell blog upgrades. If they want posts for an existing blog, sell them on the value of taking their blog to the next level, to more of a reported-story, magazine-type feel, and what that could do for his or her reputation and visibility.
Writing an article vs. blog: What to charge
Where most writers are lucky to get $100 a post for blog posts – and I recommend you try to make that your floor for blog writing – article rates are usually much better. I’ve written many at $300-$500, and much more at $600-$2,000, depending on size and complexity.
Many smaller daily papers pay in the $75-$100 range for short articles, but have the advantage of giving you more impressive clips for your portfolio. You also get the bonus of learning to report a story, which lays the groundwork for getting better-paying content articles in potential, from businesses or periodicals.
Obtaining the win
The truth is, articles and article-style blogs have an overabundance of authority. They impress even more of your client’s clients. The projects could be more effective, and the ones clients could be more more likely to hire you back again to write even more. It’s a traditional win-win – you may charge more in the beginning, and will most likely end up receiving more function from your client, as well, because they’ll end up being happier with the outcomes they get.
This all pieces you up to follow better-paying out magazine markets, too, should you have that goal in your 2018 to-do list.
If you’re daunted by the thought of composing article-style blogs or full-blown content, find out more about writing articles.
The thought of finding experts, carrying out interviews, or vetting research freaks out some writers, I understand. But believe me, you can find out this stuff. I learned it all on the job, by trial and error.
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